Connecting (and Disconnecting) - Don's Yellowstone Association Social Media Consultation

Don, Trout Lake

In the first week of November, I was able to spend a week at Yellowstone Association headquarters in Gardiner, Montana for a consultation to work with them on their social media plan.

Throughout the week, we were able to work on important social media planning concepts including:

• Assessment of current tools
• Exploration of new social media tools
• Planning for social media partnerships
• A Social Media editorial calendar
• Goal setting and analytics assessments

Over the course of three days, we were able to create over 10 pages of a social media guidebook with plans to meet again in March to re-evaluate the plan and adjust as necessary.

I am always excited to work on anything social media (and I’ve been known to go on and on about anything social media related).  However, one of the best parts of working in our field is taking some time to disconnect and experience the outdoors.  I am a big believer in technology being integrated into the work that we do but there was something very gratifying about seeing the natural world in person and experiencing it without any distraction.*

This is short video I made about my experience.

I want to thank Yellowstone Associaiton for having me for while I might have been there for a consultation, I recieved such a great experience in return.  Feel free to send me any questions and comments or share your favorite public lands experience (perhaps be featured on this blog).**

*Don’t forget to build content by taking as many videos and pictures on every journey you take.

**Also be sure to follow Yellowstone Association on Twitter and see all the great stuff they’re posting.